Nexus Telecom and Aito Technologies Join Forces for Unique Customer Experience Analytics
February 21, 2013 - Zurich, Switzerland
The integration of Aito's Customer Experience Analytics application (Aito CEA) with Nexus Telecom's NexusNETVIEW will provide a very powerful holistic off the shelf solution, which is extending the generic cross technology data acquisition and near real-time monitoring platform up into the BSS layer by adding a best of breed customer experience analytics solution.
NexusNETVIEW is one of the most powerful signaling and data monitoring systems on the market, covering the entire range of core network technologies (GSM/GPRS/UMTS/EPC/LTE) with one system architecture. NexusNETVIEW's single architecture allows cross technology tracing and cross technology transactions based KPIs to fully support the operator, not only during operation but even during setup and introduction of a new network technology (LTE introduction/ 4G/SIP migration / etc.). It is extremely scalable, and can therefore monitor a small number of links initially and later be extended to cover additional parts of a network. On top, NexusNETVIEW has the unique capability to illuminate the user plane, providing full access to user plane transaction details - for each individual subscriber - for any wireless broadband data service accessed through the operator's network. Moreover it is the perfect instrument to become an operator's near real-time customer transaction data acquisition platform to feed any 3rd party BSS system with subscriber data behavior, or any other valuable business information being transferred over the network.
With more than 25 years of experience in the ICT Test & Measurement arena, Nexus Telecom owns vast service assurance knowledge in complex multi-technology networks. Beside uncovering the business value of the network data Nexus Telecom's aim is to provide access to the "network view" of the service, customer experience and network performance for non-technical users, as wells as technical specialists.
The integration of Aito's Customer Experience Analytics application (Aito CEA) with NexusNETVIEW will provide a very powerful holistic off the shelf solution, which is extending the generic cross technology data acquisition and near real-time monitoring platform up into the BSS layer by adding a best of breed customer experience analytics solution. Beside the upload of transaction and KPI data from NexusNETVIEW, Aito CEA collects data from several different traffic, business and metadata sources, providing end users a full view into the data in a dynamic analytics interface, or through automated actions, customer indicator export or distributable reports. Therefore, customer transaction information for Mobile Broadband services, Voice Calls, SMS and USSD services are provided by NexusNETVIEW and will be collected by Aito CEA to provide automated Customer Experience Analysis, Service Usage Analysis, Business Analysis, Device Analysis and Fault and QoS Analysis. In addition, metadata for customers and devices, customer care tickets and location, tariff and number information can be integrated to enrich the analysis.
Benefits of the Nexus Telecom / Aito Partnership
This combined offering takes the vertical integration risk for two fully independent best of breed products completely off the shoulders of the operator. Combined with the automatic drill down capabilities from Aito CEA into NexusNETVIEW, which will be part of the joint solution based on a partnership roadmap, this partnership provides a unique selling proposition to the market; the customer takes all the benefit from two stellar products, and at the same time does not have to give up on the advantages of a vertically integrated solution. In other words, having all the benefit of a silo, but supporting an openly layered OSS architecture as recommended by the TeleManagement Forum.
The most critical parameter for KPI reporting is speed. But the more speed wanted, the less flexible and generic the architecture is going to be. Nexus Telecom and Aito found the perfect solution for this challenge, giving all the different possibilities at the discretion of the operator. On the NexusNETVIEW presentation layer, whichever KPI is needed will be calculated near real-time based on transaction or measurements. Also, the search for a single customer transaction, within a 5 second to 1 minute period after the subscriber started the call, is available. On the other hand, Aito CEA offers an unmatched analytics tool where, with great flexibility, customers can be profiled from many different angles and views. This is a key competence of Aito because only by a deep understanding of service models and networks the necessary underlying data structures can be processed for fast user interaction and automated actions. The feedback from the customer experience from the network must be fast, accurate and complete.