Success Story - Mobilink Pakistan Selects Next Generation Mediation Solution
June 2012 - NexusMEDIATION : Next Generation Mediation Solution for Mobilink Pakistan
Mobilink is Pakistan's leading cellular and Blackberry service provider. With more than 35 million subscribers, Mobilink maintains market leadership through cutting-edge, integrated technology, the strongest brands and the largest portfolio of value added services in the industry, a broadband carrier division providing next generation internet technology as well as the country's largest voice and data network. Being a market leader in the world's 6th most populous country demands a carrier grade, fully scalable, high performance platform in order to address its growing revenue streams.
Nexus Telecom's Next Generation mediation offers a rich-suite of Up- & Downstream interface plug-Ins, sophisticated mediation flow modeling, a zero-footprint UI with single sign-on, online reporting dashboard, enhanced data analysis as well as integrated alarming capabilities. Mobilink upgraded its postpaid system in 2010 to support not just voice CDRs but also their CMS. MMSC, Broadband and GPRS services as well.
In 2011, a separate deployment to support a complete swap-out of their IN platform was put in place within a record 3-months' time supporting again not only voice but data from all sources of key subscriber data. Aside from this Nexus Telecom won out over Huawei, Intec and Convergys in separate uplifts to their BSS infrastructure. NexusMEDIATION was conceived in a sufficiently generic manner, such that it can not only be used for billing mediation purposes in the area of revenue management, but also for mediation between virtually all types of B/OSS up- and downstream systems. It therefore allows data flow management that leverages synergies between these diverse systems to its full potential - a fact highlighted by Mobilink as a major reason in selecting NexusMEDIATION.
Scalability is of paramount importance in such highly complex networks with very large number of subscribers. Supporting the more recent as well as specific network legacy data formats and transfer protocols, NexusMEDIATION allows Mobilink to reduce cost with its flexible business logic configuration interface that can mediate new upstream and downstream data formats as simple plug-in. Nexus Telecom's proven cutting edge technology and high quality local support infrastructure became an important influencing factor in the decision process.
In an economic ecosystem where it is hard to predict which services will soar and which will fail, telecom operators need to constantly experiment with new services to determine which are most promising in terms of revenue generation.
Irfan Farooq, Chief information Officer a Mobilink stated: "We have been looking for mediation platforms in the market and have also been consulting other Telecoms vendors. We came to the conclusion that NexusMEDIATION is a superior platform, more cost effective than the competition, and best suited for our demanding requirements going forward."